How to Promote Your Practice in 2020

Dental offices today are tech-savvy and strive to offer their patients the best in oral health services. With the current social circumstances, it can be tough to attract new patients and retain current ones, making it more important than ever to raise the bar when interacting with your patients.

Check out these 5 pro tips on how to promote your dental practice in 2020 and engage with patients.

1. Sign up for Social Media accounts

Your clients are already there, so you might as well join the conversation on social media! Be a resource for their dental questions. Celebrate your staff and your place in the community by sharing photos that show your personal side. You can connect with patients, and future patients, through inspiring quotes, helpful statistics, and engaging photos that keep you part of their lives in-between appointments. Do as little or as much as you want but remember to keep your post fresh and be real.

2. Display the Office at its Best

People want to be able to learn about your dental office with a click of a button, and this gives you an opportunity to make a good first impression before they step foot in the door. Allow them to experience the thoughtful décor, smiling staff, and up to date dental equipment from the comfort of their home. This helps potential clients understand what they are walking into for that first appointment and gives them confidence in choosing your practice.

Not sure what to showcase? Hire a photographer to help you understand what makes you stand out from the other offices in town. Your photos can be used on your website, social media, on marketing materials, and within the office itself.

3. Give New Patients a Grand Tour

A first appointment is the time to get to know your patients and for them to get to know your practice. Take the time to educate them about the technology and equipment your team uses to give them the best experience. Ask them about their concerns, be it sterilization or cleaning techniques, and help them understand how you are there to help and keep them safe during their time with you. Knowledge is power, so educating them about your skills and services will give them confidence to call you their dentist.

4. Fix Their Teeth by Opening Their Eyes

Imaging in dentistry has come along way. Use that technology to help explain to your patients why treatment is needed or why modification of a dental care routine is important. Employ intraoral cameras to help expand your patient’s point of view and get real personal with the back of their bicuspids.

5. Start with free likes. Request a Review

Dentistry is no different than any other business in that a good referral speaks volumes. Get a little help with personal recommendations by asking patients to like you on Facebook or follow you on Instagram and ask for a Google or yelp review sharing their positive experience. This lets them know you are active on social media and care what they think about your practice.